How Pulse Sports Is Changing the Narrative of Sports News Reporting in Africa


In recent years, the African sports media landscape has undergone a significant transformation, with the emergence of new players and innovative approaches to sports news reporting. One of the leading voices in this revolution is Pulse Sports, a digital media platform that is changing the narrative of sports news reporting in Africa.

Pulse Sports was launched in 2016 by Ringier Africa Digital Publishing (RADP), a subsidiary of the Swiss media company Ringier AG. The platform’s mission is to provide in-depth coverage of sports events, news, and analysis across the African continent. Pulse Sports offers its content in English, French, and Swahili, catering to a diverse audience of sports enthusiasts.

Speaking to a team of journalists about how Pulse Sports plans on revamping sports journalism, Pulse Sports CEO James Torvaney said: “In addition to its digital-first approach and focus on local content, Pulse Sports is also changing the narrative of sports news reporting in Africa by promoting diversity and inclusivity. The platform’s team of journalists and contributors come from a range of backgrounds, genders, and nationalities, reflecting the diversity of the African continent. This approach has helped to challenge traditional stereotypes and narratives in sports reporting, and has contributed to a more inclusive and diverse sports media landscape in Africa.”

On how far the brand has gone since her launch, he further buttresses: “Pulse Sports has also conducted exclusive interviews with some of the biggest stars in the world of sports, including Ahmed Musa one of the richest footballers in the world, David Villa, Brown Ideye, and Ladan Bosso, among others. These interviews provide fans with unique insights into the lives and careers of their favorite athletes, as well as their thoughts on the latest developments in their respective sports.”

One of the key ways that Pulse Sports is changing the sports news reporting narrative in Africa is by embracing digital technology. Unlike traditional media outlets that rely on print and broadcast media, Pulse Sports is a digital-first platform that leverages the power of the internet to reach a wider audience. The platform’s content is accessible via its website, social media channels, and mobile applications, making it easy for sports fans to stay updated on the latest news and events.


As a leading source of Sports news in Nigeria, the narrative of sports news reporting in Africa is by focusing on local content. The platform’s team of journalists and contributors are based across the continent and have a deep understanding of the local sports scene. This allows Pulse Sports to provide insightful and engaging coverage of local leagues, teams, and players, which are often overlooked by international media outlets.

Pulse Sports also places a strong emphasis on video content, recognizing that visual media is an increasingly popular format for sports news reporting. The platform produces a range of video content, including highlights, analyses, interviews, and documentaries. This approach has resonated with sports fans across the continent, who appreciate the platform’s dynamic and engaging video content.

Pulse Sports’ impact on sports news reporting in Africa has not gone unnoticed. The platform has won several awards for its innovative approach to digital media, including the Best Digital Sports Platform at the 2020 Sport Industry Awards. Pulse Sports has also attracted partnerships and collaborations with major global brands, further cementing its position as a leading voice in African sports media.

In conclusion, Pulse Sports is changing the narrative of sports news reporting in Africa through its digital-first approach, focus on local content, emphasis on video, and commitment to diversity and inclusivity. As the African sports media landscape continues to evolve, Pulse Sports is poised to remain at the forefront of this transformation, providing sports fans with engaging and insightful coverage of sports events, news, and analysis across the continent.

Pulse Sports also has a strong presence across Africa, with offices and branches in Ghana, Kenya, and Uganda. This allows the platform to provide even more in-depth coverage of African sports, as well as connect with fans and experts across the continent.


With its focus on African sports, its presence across the continent, and its exclusive interviews with sports stars, Pulse Sports is a comprehensive sports news and media platform that provides fans with everything they need to stay informed about the latest developments in sports. Whether you’re a casual fan or a hardcore sports enthusiast, Pulse Sports has something for everyone.

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